| New York, NY (April 4th, 2006) – Joining together
the most advanced IP bandwidth exchange technology with the leading peering,
interconnection, and colocation provider in New York City, Invisible Hand Networks, Inc. (IHN)
announced today the launch of a real-time IP bandwidth exchange service at Switch and Data’s 111 8th Avenue and 60 Hudson
data centers.
IHN operates a real-time IP bandwidth exchange based
on the company’s proprietary software platform Merkato.
Merkato dynamically prices and provisions IP
bandwidth in real-time, creating market-based bandwidth-on-demand
services.
Using game theory, agent
technology, and patented market mechanisms Merkato automates price discovery
and negotiation for trading bandwidth in real-time.
In the metro New York area, IHN has been operating
the Merkato Liquid
Bandwidth Exchange (LBX) for more than four years.
Extending the LBX to Switch and Data’s marketplace
enables Switch and Data customers to buy from and/or sell to any of the over
100 participants currently on the LBX.
The
LBX will reside on Switch and Data’s PAIX platform to ensure optimum
performance and scalability.
Buying bandwidth-on-demand
in real-time allows buyers to benefit significantly by minimizing underutilized
bandwidth and reducing costs. Sellers
are provided with a unique vehicle for offering bandwidth in real-time while
virtually eliminating the cost of sales.
“We are very excited to partner with Switch and
Data, a pioneer and leader in the peering, interconnection and colocation
businesses,” said Nemo Semret, founder of IHN.
“With this relationship, the LBX reaches the next level in market
participation and liquidity, which will increase the benefit of the exchange
for both current and future participants and partners.”
Mighty
Smart Technologies, a leader in delivering high availability web-based
applications, is a buyer on the LBX at 111 8th Avenue in New
York. Larry Strange, CEO of Mighty
Smart, stated, “The introduction of IHN’s real-time IP bandwidth exchange at
Switch and Data has allowed me to expand my business into new facilities while
minimizing the risk to do so and allowing for intelligent future growth. For me, it is a case where the combined
service offerings have evolved to meet the demands placed on Mighty Smart by my
own customers.”
IHN’s real-time IP bandwidth exchange service is a
strong complementary offering to Switch and Data’s colocation and PAIX peering
services.
“Our marketplaces enable our customers to transact
business with each other,” states Ernie Sampera, CMO at Switch and Data. “The addition of IHN’s Liquid Bandwidth
Exchange introduces another option for our customers to efficiently exchange
bandwidth with other networks – choice is vital to a vibrant marketplace.”
About Switch and Data
Based in Tampa, Florida, Switch and Data operates the
largest footprint of neutral
Internet exchange and colocation facilities in North America with 34 data centers in 23 markets serving more than 800 customers. Switch and Data’s PAIX is recognized worldwide as the premier name in peering and Internet
exchange services and is home to the largest commercial exchange point in North
America. For more information, please
visit http://www.switchanddata.com.
About Invisible Hand Networks, Inc.
Founded in 1998, Invisible Hand Networks (IHN) is changing the way bandwidth is
bought and sold.
IHN’s innovative
software platform, Merkato, dynamically prices and
provisions bandwidth in real-time, creating market-based bandwidth-on-demand
services. IHN is based in New York,
NY. For more information, please visit http://www.invisiblehand.net.
Company
contact:
Justin
Biegel
Invisible Hand
Networks, Inc.
Director
of Business Development
(212) 400-7416 x606
justin@invisiblehand.net |
